Planning a Google Search Campaign and want to know How To Use Google Keyword Planner For SEO?
‘Keywords’ always play the most important role in any SEO campaign. To attract target audience on website, it is essential to choose right set of keywords. Keyword research is a critical component for search engine optimization – it will reflect a road map for design and execution of building websites and developing content. Google keyword planner will make your task much easier for keyword research.
Let’s go through the step by step guide to make the most of Google keyword planner tool and derive best SEO value from it.
Step 1: How To Use Google Keyword Planner to select keywords
We are assuming that those who are researching keywords for their campaign already have their Google Adwords account already setup. Sign in to your Google Adwords account and select ‘keyword planner’ option from tools menu as shown below.
As we are searching for new set of keywords for SEO campaign, select ‘Search for new keywords using a phrase, website or category’ option.
This will enable us to explore all possible keyword phrases that we can utilize. Keyword ideas based on phrases entered will be shared with you by Google Keyword Planner
To get the best results from keyword planner tool, you have to understand all the features of the available options
Let’s go through the same below:
- Your product or service
You can include primary service or product offered by the website to get the related keywords that people search for on Google.
- Your landing page
You can insert the URL of the webpage here. This tool will give you related keywords as per the content on that page. Sometimes, we may find solid keywords here using site’s homepage.
- Your product category
This will allow you to access Google’s categorization of keywords for different industries. We can find keywords as per our service or product category. You may use this option if you are unable to find any keyword(s) using the first two options.
Make sure your targeted options are well established:
How To Use Google Keyword Planner to set your targeting
Simply choose your target country for service & select the language of keywords searched on Google.
In the below screenshot, we have used 3 countries. If you are targeting a particular country, just choose that country. The more targeted your campaign, the better the results you get.
‘Negative keywords‘ option is for avoiding keywords that you don’t want to advertise on. This will more useful for Adwords campaigns and not SEO.
- For example – If you are a premium luxury brand, you may want to include keywords like ‘cheap’, ‘free’ etc in the ‘Negative keywords’ option since those searching for phrases including these keywords may not be your target audience
Customize your search
Following filters / options will provide you filtered keyword results as per your requirement.
a) Keyword filters
- This will enable you to filter out keywords that are out of your criteria.
- For example – we have an option to view keywords with less than 8,000 monthly searches.
- Select “Keyword filters” box and enter minimum or maximum monthly search volume to get filtered results.
b) Keyword options
- It indicates how broad we want results to be. This option is quite helpful when planning a SEM campaign
c) Keywords to include-
- We can choose to always include certain keywords that we want
- For example – if we want suggestions that include ‘coffee’ keyword, we can filter same in this option. We recommend keeping this option untouched to get variety of suggestions.
Now that we know all the important options and filters in Google keyword planner, we can go ahead and hit that ‘Get Ideas’ button with all your requirements already set and wait for the magic to happen
As an example, we have inserted our primary keyword ‘mens clothing’ in ‘search for new keywords’ option.
We have the search term that we set, average monthly searches for the keyword & competition along with keyword ideas that Google generates.
All this data is very important to evaluate perfect set of keywords for our SEO campaign. The research will assist you in content writing, optimizing website & measuring your success.
What else can we take from it?
Just scroll down and we can see the complete list of relevant keyword suggestions with their search volumes. We only have to click on ‘download’ button and import them as excel sheet.
Evaluation of set of keywords for your campaign will be much easier with this tool. As per the business understanding, sort the best keywords based on search volume, opportunity and competition
We hope this guide on How To Use Google Keyword Planner For SEO will be helpful for your SEO keyword research exercise
Omkar Bhogale has built his expertise as experienced Search Engine Optimization analyst with project management and analytics skills. He works as a Sr. SEO Executive with Gozoop delivering conversion oriented campaigns. He also enjoys nature expedition & riding his motorcycle.