Ever wondered about outbound link SEO and why it is important to ensure your outbound links are good? Do you want to know how to get more of them? Outbound links for SEO is important in post-panda era, so let’s learn more about it. Shall we? Backlinks help increase the inbound links to your site, but you must have a sound outbound link strategy to ensure your blog isn’t devalued.
Outbound links – What are they?
Links that link to domains other than your site, from your site is an outbound link. When these links are to domains that are related, it helps with improving your search engine reputation and your site quality – which improves your SEO results.
Outbound links: Getting targeted visitors
Search engines get an idea on your blog depending on your links. So, the ideal way to is to get relevant outbound links by contacting bloggers from the same niche.
Outbound links and their benefits for SEO:
Let’s first understand Google related link operator before we understand more about outbound links. Google has different operators, each for a different purpose. Google’s related link operator checks what links are related or suitable for your site, according to Google. All related and good links for your site will be listed. Do you know even comment links are accounted for? This means, if you have comments on your blog, it could benefit your site provided the site is a good one.
You could do this: Search “related:(your domain name).com” in Google to get related site links.
Now, do you have an idea on why outbound links are important and how they determine your search engine reputation? That’s why you should consider twice before linking out.
Always Link to related blogs!
Of course, you need outbound links, but never link to wrong sites. Search engines should love your blog and they track your outbound links to ensure you don’t link to bad blogs or banned sites.
So, try and link with sites related to your site, the same niche. This will get you targeted visitors. Also, going with sites that have good domain value and Moz rank and domain value will improve your site’s reputation.
Say No to link farms
While different online services promise infinite outbound links, stay away from them.
To start with, you will never be able to determine where your blog’s linked and if or not the linked blog is related to your blog.
What’s worse – your site can be banned by search engines if such service linked your site to banned or wrong sites.
Avoid two-way backlinks like the plague, if you are linking your site to a domain that’s linked to private blog network. According to my research on panda updates, Google has been swift to take down private blog networks and devaluing those links.
Don’t get too many outbound links
A few external links is good, but if there are many links, readers might find that annoying.
Instead opt for Internal links (Wikipedia’s SEO strategy) and opt for external links with sites that are related to your website.
Link to relevant and fewer blogs. There are many who offer a list of links to link with, or services that offer “great linking package” or the like. Don’t fall for them and pick and choose your outbound links carefully. Some popular links offer infinite outbound links, yet don’t hit the rating include “20 forums to Follow”, “The Top 101 Websites” etc.
Most importantly, make sure your content is useful, and take care of on-page optimization.
Offer & Request for Links
In blogging is ideal for everyone as it is a give-and-take method. If you are writing a blog post and refer another author’s blog article, you could list the link in your post. It will not only boost your site reputation, it is also an opportunity for link exchange with a fellow blogger. This in turn brings targeted traffic for your blog and the other blog, a win-win.
Who to link to?
There are different strategies when you want to link out. I suggest using Wikipedia links as a source of reference when you want to give an explanation for a term, or difficult word or phenomenon, etc. Google loves Wikipedia links!
Ideas for getting outbound links:
- Linking to reputed blogs with good PR.
- Linking to pages with good and related content.
- Linking to bloggers in your niche, network and creating a community with related bloggers.
- Another idea is to use one or two sophisticated words in your post and then, link to high quality sources that offer explanation on it.
- Remember bounce rate can affect you, so always make sure outbound links, when clicked by your readers will open in a new window or tab.
Even reputed and high PR sites have few outbound links to reputed sites, to boost their site ranking. This helps post-panda update.
Remember to use nofollow option when needed and use right anchor text for external links.
You can also try Zemanta plugin, which improves the quality of outbound links from your site or blog.