You can’t use emails to have that great of an impact on your SEO results, but the good news is that they can be utilized in the effort to drive them.
You wouldn’t really think about it in the way that you are about to read, but emails are a fantastic way to connect your SEO campaigns and boost your awareness. Google doesn’t search through your entire newsletter list and having a ton of subscribers on your MailChimp doesn’t really add to your reputation. Emails are still great though for making sure that your audience stays with you and is engaging with your website or any other avenue you would like them to. For anyone looking to increase their SEO efforts, here are 3 ways that you can achieve this that are not used and very well known.
Inspire Reader Engagement
Just because you sent out 50 emails that all had the same title doesn’t mean Google will rank you any higher in SEO, they are smarter than that. Adding a bunch of resources related to your topic will secure you some points. Google wants to see people interacting with your content and have comments everywhere. Interaction and engagement are two things that email is perfect for!
You could be posting articles on your Facebook and Twitter accounts, which could gain you some good organic traffic but your engagement will suffer eventually, if not in the beginning. Sending an email to your list and inspiring them to engage with your content will score you great points and comments that Google will take notice of. Include call to action for people to leave comments. Any feedback is greatly encouraged and replying to them is even more so to start the process going. Focus on certain users who tend to comment often and interact more with your content for the best results.
RSS and RCC
Don’t just utilize the above engagement method but also take advantage of this one in combination. You need to offer content that your subscribers can hook onto, like a fishing rod. Simply hoping that your emails will cause interaction is a time consuming method and can be an avenue given up on easily if the results are poor. Find ways that you can offer readers content without having to remind them to click here or there and visit this page or that product and follow the below examples:
- Add links to your articles and blog through your email while also letting them know that they should connect via RSS if they absolutely love it.
- Offer subscriptions to specific daily, weekly, bi-weekly, or monthly content to readers who are interested.
- Add links to your YouTube channel and ask them to subscribe and do the same with social media accounts.
Linking all of the above will allow you to keep your readers engaged at their own leisure and will without you having to provide specific content luring them in. It also works while you are asleep! If you implemented these techniques, your search rankings will massively improve now that people are visiting all of your accounts and content!
Saved Newsletter Content
Emails are a time consuming thing to write, no matter how small they are, and if you are doing it right, the time should be considerable. The problem is that no matter how much time and effort you put into your emails, Google simply doesn’t care; or do they?
Creating fantastic newsletters are options to recycle any of your blog content and send them out for reengagement. Take the same content you have already created and use related links to get some action happening. You don’t have to do anymore work and your old posts can get a revival. It won’t be long until they are shared across Facebook and Twitter.
For shorter newsletter, you could provide an overview of the content provided on your posts or page. Include a headline, a title, and subtitles plus a short description of the content. This is often the most utilized option to get a range of engagement started all over their webpages. The best thing is that it works, as we’ve personally tried it and have seen amazing benefits!
Gain more subscribers and keep your current ones happy (many may have missed your earlier content).
In Conclusion
It is now obvious that using the above methods of email marketing can drastically improve your SEO efforts, if not raise them simply on their own. Combine the above methods to customize your own effective method and increase your SEO results.
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