Looking for Best Email Autoresponder examples for your business? Running a business is a crazy and hectic responsibility and the problem is that to create personally engaging experiences for each of your customers in highly impossible to achieve without the assistance of some programs and tools. While you may be using touch points and relevant messages via all of your receipts, transactions, invoices, emails and the like, utilizing some auto-responders will make life just that little bit easier so you can manage to get out and focus on other more important tasks.
Read on for the 3 BEST email autoresponders that YOU should be using and if you aren’t, well what are you waiting for?
Surprise and Delight Email Autoresponder
This is one of the most commonly used auto-responders that retailers implement due to the fact that it communicates one-of-a-kind offers to the customer and gives them a moment of clarity in which they respond with a simple, “Ahhhh” or “Ohhhhh”.
Some examples of the surprise and delight auto-responder are used when coming around to certain anniversaries. It could be the client’s birthday, wedding anniversary or the like but the point is to know how long your customers have been around and acknowledge them. Basically, it makes your customers feel somewhat special.
When you offer small gifts or freebies, you can establish your brand or company as a top of the line business where your customers grant their loyalty, continuing to return. Unexpected gifts are always a treat and go a long way to let your customers know you appreciate them. Give them a small gift card, or something that other customers wouldn’t usually get, such as a discount at your store
Robert Spector, who is THE customer service whizz and also the author of ‘The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry’ states;
“Don’t reinvent the wheel. Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle. To make it work, you have to live it every day. Make it your mind-set.”
Surprise and Delight Email Autoresponder example
Countdown Email Autoresponder
This is used primarily where you want to create some anticipation, buzz, or excitement around your business or certain product. It creates a sense of urgency within the customer themselves and seems to work simply for the pressure that a customer may miss out on a potentially great deal!
Offer your best customers a little sneak peak of the offer and advise them they can take advantage of this as only they are privy to the information. You must still keep a time limit in order for this to work however, so always keep that in mind.
Countdown Email Autoresponder Example
Abandoned Cart Email Autoresponder
Many users have a habit of filling up their shopping cart and not actually following through to the checkout. With these auto-responders, an email is sent to the customer themselves informing them that they still have items in their shopping cart waiting to be purchased.
Sometimes, these emails can be doubled up with an enticing offer to make the customer come back and continue the checkout process. However, if you manage to do it, the ultimate goal is to commit your client to what they initially wanted to purchase in the first place, but obviously had second thoughts. You could even offer a discount in case the total was sizeable for that client. Some money is better than nothing at all, wouldn’t you agree?
Abandoned Cart Email Autoresponder example
Instead of using just one of these, try to implement a mixed number of different auto-responder strategies. The one thing that remains true for all this is the fact that auto-responders will help you to keep clients, keep selling, and keep on running your business. That much is fact!
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