Ever wondered how to make your own podcast? This article deals with creating a checklist to assist you in the step by step process. Hopefully you can avoid mistakes and progress faster with these tips! Follow these steps to get on the air!
How to make your own podcast – Steps to Start podcasting
Explain the Show
The first thing you need to do is to make sure any descriptions you provide actually explain what the show is about. When booking any guests, send this to them and they will be better prepared to come onto the project. It’s at this point that an email address is acquired. The reason is not only for your email list, but also to carry out the next step.
Give Your Guests Gifts
All alliteration aside, you have guests on your show because they have something to offer you. You’re not just doing it out of the kindness of your heart, so send your guests a little gift before they show up. This will help them feel like VIPs (never a bad thing) and will entice them to conduct future collaborations with you. Building bridges, as it were.
At this point you might be thinking, “Okay good idea, but it must cost you in the short and long term!”
Well for one, it doesn’t actually cost THAT much and secondly, it’s all about YOUR reputation and your attitude. Adopting proven business strategies is a good start.
Give Your Guests a Pre-Show Questionnaire
Again, this is recommended so you and your guest are more organized and prepared to come onto the show and collaborate together. Pooling together both of your insights and knowledge will make for some pretty insightful podcasts, and this will in turn increase your listeners.
Using a program called Formstack, a 5 minute questionnaire could be prepared and then shared with your guests BEFORE they come onto the show.
It is highly recommended that you always record two shows directly back to back. That’s right, start one and finish with another. Why do we recommend this? Think about it; you are already at your station to record a podcast so why not take the extra time to fit in another session while you’re there? When you get in the flow, you even find yourself WANTING to stay and record some more. Try to set yourself a few hours a week to create your podcasts very week, and if you feel like doing more then by all means, please do!
What do I need to start a podcast
GoToMeeting is a program that could be used to record your podcasts. The layout is quite user friendly but the only downside is that it doesn’t offer audio configurations (like Skype does). It’s really all a matter of personal preference but the important thing is that it’s recorded!
Once you are done with the episode, work on suggested show title and then convert the audio files, edit it a tiny bit, and then upload the data onto Dropbox for your listeners.
Within each episode, try to mention your sponsors, if any. The great thing about creating your own podcasts is being able to deal with sponsors you personally believe are worth the time and effort. This is also another great marketing tool and it sells your genuine side (always a GREAT thing)
As it is a podcast and many of us feel quite at home in front of a microphone, the usage of editing techniques in our uploads would be minimal. It is more authentic to the listener. You can use the program Levelator to manage oyur audio levels.
After you finish editing your episodes, you may upload it to our dedicated platform. Podbean (Social Pros) and Libsyn (Content Pros) are 2 such platforms and once they are uploaded, they are automatically available for addition to iTunes and other platforms.
At this final stage, finished product can be uploaded to a program called Speechpad, which is an amazing (and well priced) transcription service.. It’s around $1 per minute, and is totally worth it!
How to promote after starting the podcast
Produce Your Related Blog Post
Once you have finished with Speechpad, you will receive an email from them letting you know the task is done. Try to find all the key moments in the podcast, and post them on our blog in order to ensure the users don’t get bored reading the entire transcript and leave. Highlights should be good enough
Mark Your Highlights
No, we don’t mean your hair. We mean more in the sense of highlighting specific moments of the show (as mentioned above). Once this has been created, it is a great tool for promotion, or as the completed project itself. These videos and promos should then be shared all over your social media accounts to attract new customers and advise current ones about the availability of the new show. If you build it, they will come.
Say Thank You
When the episode is ready to be aired and has been uploaded to the dedicated platform, sends emails to your show guests in order to advise them of the launch. This enables you to have the video shared by their channel and blog too, giving you exactly what you were after in the first place; traffic.
Promote them on ALL of our social media accounts and YouTube channel. Send out notices to everyone that has subscribed to our list. Also have Adwords re-targeting activated at the same time which means that anyone who has visited before will see ads wherever they go advertising the new episodes. Now THAT’s handy!
Atomize the Content
To be successful and organized, it is vital that you have consistent podcasts updated frequently, and have a weekly blog post to keep your viewers from forgetting about you. Try to offer summaries or snippets of other shows, or future ones that are coming soon. Any way to make your clients feel like a VIP is helpful for you. Try and include your greatest hits and recap episodes as bonus content, and it will be widely popular.
You can also use e-books or guides you have created as either sales or gifts to tide over your guests and listeners as they wait for new content to emerge.
There you have it! Our tips to producing podcasts that will make you a quick success. Well not really quick, because nothing worth having ever is, but we can guarantee that it will give you a head start over newcomers. Here’s to your success and enjoy your podcasting journey!