With the popularity of digital and content marketing on the rise through more and more apps and platforms everyday, companies which adopt a social media strategy tend to find a great deal of success. Using this method, you can deal with your audience directly, gain more exposure for your product or business, make your brand stand out, and generally become much more popular.
To achieve this, one needs to be organized and the best way to do this is through a social media content calendar based on whatever strategy you decide to implement.
Read on for more information on how to plan out your content and sales cycles, how to apply them to both your current AND potential customers, and finally, how to create your very own content calendar to stay on track.
Steps to Create Social Media Content Calendar
Analyze Your Sales Cycle
Before we give more information on content, you need to decipher exactly how your company sells its services or products.
- How do people end up as one of your customers?
- Do you utilize PPC advertisements found on search pages?
- Do you carry out any form of TV advertising?
- Do you get word of mouth from others?
- What are your key demographics?
- How do you source leads for your sales?
- How many of your customers are new or repeat?
If you work for a company then ask your sales team all these questions or someone else who has the authority. If you work on your own or are the director then this is your important task to complete alone. Once this has been taken care of, you are able to move forward to the next step.
Brainstorm and Categorize
This section is concerned with brainstorming some topics from the answers you found in step 1. It doesn’t mean going crazy and having unrelated ideas, but rather the fact that you should figure out what would stop people from coming to you and purchasing your brand or services. These ideas then become topics that you can use in the future to start adding to your content calendar. Solving problems and providing advice is the bread and butter of the internet world. If you operated or owned a cleaning company, then your brainstorm list could look a little something like this:
- How to Maintain Your Facility Professionally
- Entryway Impressions- How to Make A Strong One
- Dealing With Last Minute Cleaning Emergencies- What You Need To Know
- Weather Damage and Your Carpets- How do you manage them
- Maintaining Cleaning Practices
When you have absolutely no ideas left, you can move onto the third and final step.
Content Calendar Setup
Start adding the article ideas you brainstormed into the content calendar. Try a number of different methods to deliver your content and figure out which ones work the best, such as newsletters, videos, articles, and even PPC. Some other popular ones are:
- Photos or Images
- Case studies
- Status updates
You will need to figure out which times and days are the most heavily populated with traffic so that you can match your upload schedule to these times. If you work within a company, then deal with the same sales team that helped you earlier and you could even ask them for extra sales advice to aid your marketing endeavors. Consider every factor and then provide some articles or content on that too! Some examples could be:
- The Four Seasons and Their Effects on Your Business
- Articles on related conventions, events, or trends
- How Timing Means the World to Product Launches
- Any articles or content related to company news or announcements
When you have your content calendar set up and ready to go, the next step is to start working on all of your amazing content! Remember to keep writing articles, producing videos, engaging in social media, and all the while checking your content calendar to make sure you don’t miss a thing! In the hectic world of internet content marketing, you need to be as organized as possible and be ready for crazy schedules. Focus on what works, and discard what doesn’t. That’s the key to your online success! You need to be dynamic with your social media content calendar.
What Are You Waiting For?
If you have ever wondered what internet marketing could shave in store for you, or you have tried and failed, or even if you have hit a few roadblocks, the key is to keep trying and NEVER give up. This is a messy and competitive industry but there is more than enough room for everyone. It’s time to get started, or get back in the game. Either way, stop reading this and start making waves!