The YouTube community is as crowded as it is growing, not only as a video store but also as a social media platform, where people share and learn about trends, tips, causes, events, people, and animals (who can forget the entertaining cat-dog videos!).
Where millions of people log on and upload another millions of hours of videos, there will be one question haunting you before you add yours to the horde of videos on YouTube.
How will I get viewers to watch my videos over the others?
Intimidating? Well read on to find the tips and best practices on how to optimize youtube videos for seo . We’re sure you’ll find solace and answers in this post.
Tag Your Video
Your video will target a specific set of audience, and there’s a high chance of them being at a specific location. By way of Geo-tagging, you will ensure that the search engines will show your video in results for searches relevant to your business geo-coordinates. Go to Advanced Settings in the Video Manager, enter your location and save it. YouTube will convert that information into latitudes and longitudes and you can rest easy knowing that at least the lack of location description will not hamper your video’s searchability.
Adding of targeted tags, which will help Google and YouTube know what your video is about, will also supplement your efforts. Through relevancy, your videos are featured in the related videos if someone is watching another one with the common tags.
Include Video Keywords
Video Keywords are those keywords which will exhibit your videos in Google as well as YouTube search results. Find out the keywords for your niche, find out the search volume – it should ideally get at least 300 searches per month in Google. You can find that at Google Keyword Planner. 300 is a decent number to signal you a high-quality traffic to your video. Make sure your video title, video file name and description has the recurrent mention of your keywords for better results.
Description Of Your Video
It is the body and heart of your video on YouTube. Heart because that is how Google and YouTube, for their inability to listen to your videos, will determine your video content. Body because it will house ALL the details you possibly can manage about you, your brand, your channel, your website and your video, of course. Tell them, in encyclopaedic detail what your video aims at, who you are, and why they should take what you’re offering. All the while, pepper your keywords every now and then subtly after every few sentences. Give them a website to go to, and social media connections for them to be in touch with you easily.
Promote Your Video (Get More Video Views From Online Communities)
Whether it’s a video, or a blog or anything online, cross platform promotion across your social media accounts as well as online communities is one tip prevailing across the web. Have your websites embed your YouTube videos. For your social media accounts – Facebook, Twitter, Google+ it can be a pretty straightforward, “Watch my new video….” post. But for online forums and communities, it doesn’t work well to just insert your link in the comment section. What you have to do here is, find a problem or a question, your video can pose as a solution or answer to, add value to the existing blog or discussion with your comment, and present your video link. If it is relevant, useful and helpful to the existing users of that forum, they will definitely rush to your site!
Content Of Your Video
Your video should be as engaging, valuable, and informative as it can get. It should be what users would want to know, watch and spread the word about. It’s not only about getting the best video out there on the web. It’s also about how YouTube will determine the quality of your video. As established that it cannot hear your video itself, it will, in all respects, rely on these aspects:
- Views: How many people watch your videos
- Likes: How many enjoyed your content
- Comments: How many people cared enough to leave a few words
- Subscribers: How many people will actually come back to you for more (which can be helped great deal if you read and follow this article – How to get more subscribers on Youtube)
- Shares: How many people they asked to follow
- Favourites: How many have added it to their playlist
Important tip: Even before you get a subscriber base, ensure that the home base they go to — your channel is captivating enough for them to stay, watch, share and repeat for a long time!
See there, it’s easy. Just be persistent, and follow the above tips and see the results for yourself. And do tell us how you fared!