SEO Queries and SEO Keywords are the same thing right? Nope! It seems that today, many ‘professional’ bloggers and web developers, let alone average users; do not understand the difference between the online terms query and keyword. Yes there is a lot of online jargon thrown around here and there, but it is absolutely essential that you know what these two terms mean.
What are SEO Queries?
A query is the sentence or phrase that users type into any search engine, whether it be Google, Bing, or the 100 other available platforms. When said users type their search in, this automatically becomes a ‘query’. The catch is you never know what the trends are going to be and the fact that there are 6 billion around, it is safe to say that even experts can’t predict the patterns.
What are SEO Keywords?
When users are typing in their query on whichever search engine they choose, keywords are the specific keywords that are used to describe what the person is looking for. An example would be if a user was searching for a local sale on blue jeans. They would then type in blue jeans local sales around the Perth area. The keywords here would be ‘blue’, ‘jeans’, ‘Perth’, ‘sales’. Finding the right keywords to capture a broad audience in your niche is the key.
In my experience, I have found that most users will type in a sentence or phrase when searching for something they want. There is no thought into what keywords they need to type in because it doesn’t work that way. The user already knows what they want and will type it in the search engine for results. It is the marketer’s job to pinpoint exactly what keywords are located inside their niches and utilize them for maximum efficiency! Simply put;
A query is a sentence or a phrase users type in search engines.
A keyword is a word specific to what the user is looking for, appearing in the sentence.
How Can I Turn Keywords Into Queries and What Happens When I Do?
First answer is simple. When you think of keywords, you are thinking like a marketer and not a user. Users are the people that search for and eventually purchase or visit websites they want. By taking your keywords and including them in a query tag instead, you will see a big difference.
The second answer is even simpler. By doing so, users will have access to the things they want to see AND find your website/blog along with the results, increasing your traffic AND your profit!
Selecting Keywords From Queries
If you’ve been following so far, you will understand the difference between queries and keywords, and have realized the potential to using queries over the latter. Many successful bloggers are aware of the fact that when conducting research, they must research queries and NOT keywords. Don’t know where to start?
Try out Google’s Search Console to find out the kinds of queries that your site has been linked to via clicks and traffic. Analytics is a beautiful thing so don’t forget to use them! The bad news is that this tool ONLY shows traffic directly to your site, and since you already have that you want to try and think of queries that AREN’T linking back, yet.
Google’ Auto Complete is another great tool that you can use to check out some information on your queries. All you do is simply type in a sentence (or query) and it will show you some alternate suggestions on what it could have become.
How Does It All Work?
Well, after isolating the main keywords that are in your niche/s, you have to then research some queries and even come up with some yourself to try and attract some traffic and more revenue. To give you an example, anyone typing ‘Self Improvement’ into the search bar will come up with query suggestions such as:
- 5 great self improvement tips
- Self improvement ideas
- Self improvement books
- Self improvement quotes
- Self improvement meaning of
You could use all of these as queries in your own websites. Not resting on your laurels however, you also used the tools I mentioned above to score some queries you hadn’t thought of, realizing that some users are typing the same query, only worded differently. ‘How can I develop myself’ now offers suggestions like:
- How personal development can help me
- How can I grow personally
- How to improve myself online tips
If you’ve done all of this then you have taken a simple step to increasing your traffic!
While there may only be a small difference between the SEO terms ‘Query’ and ‘Keyword’, I think it is safe to say that assuming they are the same can make a significant impact (mostly negative) on your website’s traffic numbers.
Did I cover everything or miss anything out? If so, please leave a comment in the section below!