Many of you already know how to use Google Adwords to get traffic and sales. For those who don’t, Adwords is an online marketing system that lets you, as an advertiser, display your ads on websites and search engines. Once a user clicks on your ads, it redirects to your website. You’re paid on the basis of number of clicks your ads receive. These ads can be an effective way to promote and market your e-commerce stores. AdWords will launch these ads on the customer’s screen when they look for product or service or even information, relevant with your products or services. It could drive traffic to your website for enquiries, and hopefully turning those into sales.
It is therefore legit to state that online marketing and AdWords have to work in conjunction for your online financial prosperity.
Like traditional methods of selling, this one too would require effort, time and perseverance. Along with that, a know-how of how to use AdWords to your advantage. This post will give you exactly few such ways:
How to use Google adwords for your online ecommerce store
Conversion Rate v/s Click Through Rate
Choosing right keywords, and ad copies which get you high clicks is one thing. How many of those clicks, and visitors to your website actually convert to customers and buyers is entirely another. Having a high CTR can be misleading as well as expensive – you would revel in the high CTR, but you would be paying for all those clicks which might or might not translate into a high Conversion Rate. What you need to do is use keywords which drive more sales and use tracking to keep a check.
Use Conversion Tracking
Unlike the ads put up in traditional media, ads on the digital space with AdWords are completely trackable – giving you information about how every click fared to the last dollar/ rupee. You can know that your expenditure is yielding you favourable results or not with Google Analytics, or AdWords Conversion Tracking. With tracking you can find out whether your ads are getting any click-throughs, or not. If they are, then whether or not they get you sales. If not, then you can work on your keywords, as well as copy to get a decent CTR and an equally good Conversion Rate. You can look up here to learn how to add conversion tracking for your website.
Use Ad Extensions
AdWords has a lot of features and Ad Extensions is one of them. They will allow you to show extra information with your ads which give the user more details. It can help them get directly to the relevant products or information on your website with that single click on the ad. It has a positive effect on CTR, and is free as well as easy to setup. The extensions can be added for app links, a clickable phone number, geographical location, link to additional sites and additional description with callouts.
Refining your Keywords and Ad Copy
Using relevant keywords can work wonders for your ads to get the most clicks. But since you want to make money, and not only spend it, you have to get the ads to actually make a sale for you. Your keywords as well as the ad copy should be as specific as possible so that it appeals to the suited audience, who are actually looking to buy your products as opposed to only browsing for related products. What you’re offering, should be prominent in your ad copy and keywords.
Using Negative Keywords
Negative keywords are certain keywords that will not trigger your ads when a user searches for them. How will they be useful you may wonder! Once you specify a particular keyword such as ‘free’ or ‘discount’, as a negative keyword, what Ad Words will do is not show your ad to users who are looking up for discounts or freebies. So you don’t pay for clicks by users looking for discounts. This will not only save you money per useless clicks, it will also drive a highly targeted traffic to your website, who will, for the most part, make a purchase. So you earn decent, but don’t have to spend huge for that!
Optimizing Landing Pages
The reason there’s an entire point in this post dedicated to your website rather than only Ad Words is because it’s an important one. You don’t want to have the user click on your ad, for which you will pay, lead him to the website, and not convert him to making a purchase. The only reason being that your landing page was not well designed, or irrelevant or too complicated for easy navigation. A user clicks on your ad expecting to find it to be the right one which will address his needs or problems. Negligence at this point can cost you not only a customer but also good ranking. It is therefore important that your landing pages are highly optimized.
Use these tips to get the best from AdWords for your online ecommerce store. Hope this guide on how to use Google adwords effectively helps you boost your blog traffic and product sales. It will take practice, and time, but will be highly beneficial for your online store sales in long term.