Your blog can help you earn money and there are a number of ways to do it. You can make money blogging by selling adspace directly by using ad networks like AdSense and Chitika or opt for Affiliate programs. Many even use sponsored reviews as a great source of income or place direct advertisements on their blog. Direct advertisement is generally used by mature bloggers as a major money churning tool for their blog. Let’s learn about this technique so you can get started with making maximum money!
Most common platforms to place ads on blogs include GoogleAdSense and BuySellAds which typically charge a fee for finding an advertiser for you. This fee ranges from 25% to 40% which means you lose out on this money to find some advertisers for your blog. The calculation shown below illustrates this with a simple example:
For example if you earn $800 by a third party ad network you use on your blog and don’t lose the 25% fee to ad brokers, your earning would be $1,000. This fee is charged for finding advertisers for your blog and can be avoided easily.
This practice is acceptable when you are a new blogger and your blog doesn’t generate heavy traffic. However, once your blog has a decent amount of traffic and fair amount of credibility, it is time to transition to the direct advertisement strategy. This will enable you to earn more through the same ad space that you were selling through a third party.
This guide will help you to independently get direct advertisement for your blog or site and avoid the fee payment, thus saving money.
Add an advertisement page or a media kit:
Blogs usually have the potential to attract advertisers and this fact is usually ignored by most bloggers. Some of your readers are involved in the advertising and marketing industry and are on a constant lookout to place their advertisements. Simply add an ‘Advertise here’ page on your blog explaining everything relevant to the reader to make a decision to buy ad space on your blog. You can use a number of resources like media kits available on the internet to optimally sell your ad space.
Directories and forums:
This is a great way to be updated with the methods used by bloggers to fetch direct advertisements. This is where bloggers usually provide useful advice on how to get sponsorships for blogs and sites. You might even come across advertisers looking to place their ads on blogs through these forums.
Explore blogs of the same niche:
As a blogger, it is common to see other relevant blogs from your niche and whom you are competing with. This casual practice is a great way to help you find direct advertisement for your blog. You can see what kind of sponsors other blogs are attracting and send them an enquiry via an e-mail. Chances are that you get a positive reply from these sponsors as they usually have sufficient experience in direct advertisement.
Run a search on Google:
This search engine is used by almost everyone for almost everything. It can further be used by bloggers to search for direct advertisers. Using keywords significant to your niche will generate results showing various companies and advertising links. You can then approach them by sending an e-mail or through contact forms found on their sites.
Social media is not just for networking purposes but also used by advertisers, employers and bloggers. For instance, Twitter is being used for finding the right blogs and candidates that fulfill certain requirements enlisted by employers or advertisers. A simple post on Facebook or a tweet on Twitter mentioning the availability of ad space can attract a number of advertisers to your blog.
Affiliates and other advertising programs:
Advertising programs like affiliates, PPC or CPM may show interest in placing ads on your blog. Other advertising programs relevant to your blog niche can be contacted for direct advertising.
Use these ways to find direct advertisers and save some money by avoiding extra fees. Keep in mind to not clutter your blog with too many advertisements as this may fend off readers and lead to lesser loyal traffic to your site. Do let us know about your experience.