There is a large amount of marketing software tools available to assist with all of your initiatives and campaigns so choosing the right ones can get quite overwhelming. The good news is that this article is ready to help you figure that part out!
Instead of being a smorgasbord of great tools to help you out, it feels completely confusing as many marketing strategies will require a myriad of different things.
Here’s an example:
Best Marketing software diagrams will provide an unlimited amount of logos in different sections regarding their functionality, which is fantastic for seeing how many options are available. The only problem is that you have so many options to choose from, you don’t know what to choose and leave it instead. Content marketing is a massive industry, and this is proved by the sheer number of apps, tools, and programs available to you.
The problem with all of these apps is that they usually tend to focus on doing one thing only. That’s great if you are looking for a specific program, but it also gives off the impression that’s all there is to be offered. You must know that NOT EVERY PROGRAM is focused on single tasks. A lot of them actually focus on multiple tasks and allow you to get a range of things accomplished.
Depending on your situation, you need to figure out what works best for you, but in our situation, we have found that utilizing the multi-tasking programs is the right move in many cases. Like the landscape diagrams, the single use programs are quite one dimensional, offering no real benefits to your content marketing strategies.
To help you find the right solution, you need to break out of the idea that content marketing is easy and simple, with little reward because as Lee Odden states:
“Content isn’t King, it’s the Kingdom.”
You also need to realize that digital marketing and social media marketing usage has increased over the years, and now more people than ever are getting involved with innovative marketing techniques. Developed, tweaked, and redeveloped over and over, digital marketing is a must for any content marketing campaigns.
Even though content marketing has been around for at least a decade, it still doesn’t get the credit it deserves, where someone who is savvy enough can make a pretty good living. Read on for more information and choose the right software for you!
Rethink What Makes Your Marketing Campaigns
In order to choose the right software for your marketing campaigns, you will need to actually define what your marketing campaign actually island what it involves. It generally comes down to a three tier system.
- Creation- What content you create and offer.
- Distribution- How you expose your content to viewers.
- Insights- Analyzing your marketing campaign metrics.
You see the problem with this is that we forgot to ask some important questions, such as:
- How will I present and manage my content?
- How to I get leads or views?
- Where am I getting my most hits?
- What can people ACTUALLY see on social media initiatives?
The fourth tier consists of experience, which is the way that your content is taken in, how people react to it, and where it is the most popular, It covers the soul of your content and how it is received and taken in by your audience.
One of the main reasons that the fourth tier has been ignored by many marketers, is because for the past 15 years people haven’t evolved with the times, still sticking to the main and proven formula of sending out rather impersonal emails and newsletters. All of our digital content has been attached to these emails but there is another way, and that is the fourth pillar of experience.
When YouTube came along, we were then able to upload videos and gain a better experience for our audience to engage in and email became more of a call to action instead. The thing is you simply HAVE to keep up with the times, and in other words, stop using PowerPoint. Don’t disregard email list however, as they have proven they are here to stay and really are an effective form of marketing. However as mentioned before, it is a call to action more than an actual experience. You want users to click the links provided and then EXPERIENCE your content where it works best. Starting to figure it out?
Content experiences aren’t something we have come up with as it has been around for a long time. We even use WordPress and the like to deliver content for a decade now, and have implemented videos since the inception of YouTube. We have also been using CMS for a while and you will see that these are nothing new. However, the strategies and way we present our material HAS changed, making for a much grander experience.
Let’s not forget the increase of mobile devices being used to access content and you have an area that needs constant updating, lest you screen not be optimized and you lose countless viewers.
Content Marketing Extends BEYOND the Four Tiers
We aren’t any better over here sticking the entirety of content marketing into four tiers. In fact, we’re almost as bad as the landscape diagrams mocked earlier. The thing is that within each pillar, there are a number of different things to take into account. Think of them as categories within the tiers.
Experience would have something like:
- Landing Pages
- Content Hubs
- Video Servers
Some content programs that would help you in this field could be personalization software, recommendation engines, data enrichment software, and lead gap software such as:
If you stick to this model, you can figure out more detailed plans and solutions that will either help you decide on or against certain marketing software. Checking out the ones above will definitely assist you the most but feel free to have a look around and remember, multi-tasking programs. When you start to figure it out and get a feel for it, you will become less confused with all the options that seem to be coming at you!
Can you imagine the knowledge that you will be gaining by delving further into content marketing strategies, digital marketing, and the new ways to deliver and market your content?
Just make sure that you remember to research some marketing automation programs, as described below.
Marketing automation programs are basically automated email marketing programs. They automatically send out newsletters/emails and are found in the distribution tier.
While these programs have been around for a long time before content marketing started to become popular, it is due to the progression of email lists and marketing that they have ended up being utilized by many content marketers.
Without your email lists and automation programs, you will not have a successful marketing campaign as you need people to support you. Without customers, your business isn’t exactly a business now is it?
Social Media Management
Programs such as Buffer, and Hootsuite are perfect marketing assistants when it comes to managing your social media sites, like YouTube and Twitter. These programs help you to deliver and manage all of your marketing content across your social media accounts.
It doesn’t matter why you are marketing something, in the end if you want to be successful, you will utilize the power of social media advertising and content marketing, and in the process, use a few programs to help you succeed. In other words, social media falls in the distribution tier of content marketing.
Search Engine Optimization (SEO)
While SEO may not be as important to your marketing strategy as it once was, it is still a PRIME mover in your content marketing campaigns. The idea that appearing on Google’s front page of search engine results does more for your marketing strategy than anything else combined! It also gives you access to another valuable resource on the internet; organic traffic. Having said that, don’t focus TOO much on SEO as it is only one aspect of the distribution tier.
Content Marketing Platforms and Why They Matter
The main notion that you will find while scouring through all the programs available is that most of the reliable programs are creation tools. Newscred and Kapost are great content marketing platforms that specialize in a multi-tasking yet creatively focused tool.
Many of the tools you will find online will:
- Provide areas to buy content, like marketplaces.
- Assist in creating ideas.
- Assist in collating data and duplicate content.
- Increase your productivity.
While it is mainly focused on the first tier of creation, many of these tools won’t be able to do ALL of the duties required from your content marketing, which means you will eventually have to have a few going and interacting with each other for optimal results. In the end, as great as a certain program is, it can’t do everything.
Combine Your Programs For the Ultimate Content Marketing Campaign
As mentioned above, the main idea is to find the right software to work for you and then combine a number of them to integrate and become the ultimate marketing solution for you. Unfortunately, there will never be one size fits all or a program that can do everything for you.
Even if that was a possibility, as programs like Oracle and Salesforce have expressed interest in pursuing, it wouldn’t work. Marketers all have different styles and ways of marketing and because it is the internet, there never will be a unified rule on how things should be done. Many niches also require different tactics and programs like that would not last long. They simply wouldn’t cater to enough people, either being too broad or not detailed enough.
You can utilize a number of content marketing programs and then install integration options such as CloudElements and Zapier, which turns all of your programs into a suite of some sort. Simply connect all the tools you want and it’s done after entering a bit of information!
Your job will not get easier as time goes on just to let you know. As the popularity of content marketing will increase, so will the number of apps, gurus, guides, and people using the same strategies so you must constantly be in the know. Update your integrated suites and make sure you are at the fore front of the marketing game at all times!