If you are a blogger, you must be aware about various e-mail marketing tools available on the internet. Tasks like subscriber management and e-mailing updates to users regarding blog posts can be executed using e-mail marketing tools like Feed burner and Aweber. But if you are new and confused with what’s right for you, here is a post that will help you make that decision. Like many bloggers, chances are that you are using Feed burner for sending newsletters to your subscribers. Feed burner comes with a number of useful features and once you are accustomed to it, it becomes difficult to switch to any other e-mail marketing tools like Aweber and Mail chimp.
So what is it about Feed burner that stops us from using Aweber?
New bloggers are usually advised by their mentors to start building an e-mail list. If you assume that Feed burner already helps you create an e-mailing list and you don’t need paid tools like Aweber and Mail chimp to do that for you, think again.
Bloggers usually refrain from making the switch due to the reasons listed below:
Feed burner is a free tool that allows you to send latest blog posts to your subscribers, requiring no payments even if there is an increase in the number of e-mail subscribers. On the contrary, Aweber or Mail chimp starts charging for their services once your e-mail subscriptions exceed a certain number.
The task of transferring all the existing subscribers to Aweber may require some effort and fearing that you might lose a number of subscribers while migrating your e-mail list to Aweber is another hurdle stopping you to make the switch.
Making a change might require you to learn about the new marketing tool, its features, pros and cons and so on. This again requires some time and effort and hence bloggers choose to conveniently avoid it.
Believing that Feed burner is the best tool available can backfire since Feed burner comes with limited features and does not offer the control that is required by a blogger from an e-mail marketing tool. Don’t restrict yourself to subscriber management only when you can personalize and send out exclusive e-mails to your subscribers while retaining control over them. An e-mail marketing tool can do much more than just sending your blog posts to your subscribers. Primarily, it should be used as a medium between you and your subscribers enabling e-mail personalization and fetching better results.
Why choose Aweber?
Aweber enables easy personalisation by including the subscriber’s name in the e-mail. A number of variables can be used for mentioning the full name or just the first name or last name and also correct capitalization.
New bloggers usually send free gifts like e-books, case studies or any other material to increase their subscriber base. All this is possible through Aweber which makes it easy to send freebies like e-books or plugins to new subscribers.
Following up with new subscribers:
With Aweber, you can send follow up e-mails to new subscribers. All you have to do is set up your e-mail list using Aweber and create a follow up message that will be sent to new subscribers. You can choose the number of follow up messages you intend to send to your new subscribers which they will then receive in their e-mails. It is a simple process and allows you to automate your e-mail marketing system.
Add or delete subscribers:
Unlike Feed burner, Aweber gives you complete control and facilitates easy search options to help you find any subscriber you want, thus enabling you to remove anyone from your e-mail list. You can also select from users who have not opened the last few newsletters sent to them, and remove them from your list. This way you can have a highly targeted set of subscribers who are optimally set for conversion.
To makes things even more convenient, you can use Aweber’s mobile application called “Atom” to enable manual subscription from your smartphone.
Apart from these, Aweber comes with a number of powerful features that make e-mail marketing easier requiring less or no technical knowledge.
When is it acceptable to use Feedburner over other alternatives?
Since these have highly untargeted lists and a higher number of users unsubscribing from the list, it is preferable to use Feed burner. Few exceptions can be multi niche bloggers who have a defined target audience for their subscription list.
AdSense specific blogs:
Niche sites created only for AdSense can continue using Feed burner. Though it is easier to create a targeted list for a niche site, the choice of an e-mail marketing tool is subjective and the decision may depend on the type of niche you are working on.
Personal use and no money:
It is preferable to use Feed burner in case you have a personal blog and don’t have the money to avail other paid marketing tools. For professionals or anyone desiring to monetize their blogs, it is advisable to switch to a paid e-mail marketing tool.
No need for statistics:
You can continue using Feed burner if you don’t find the need to check the number of people opening your e-mails or those who are clicking on the links. However, it is advisable for affiliate marketers who need to check statistics, to switch from Feed burner to some other e-mail marketing tool.
So how do you migrate from Feed burner to Aweber?
If you are a new blogger and haven’t really used any e-mail marketing tools, you can create an Aweber account and start your free trial. If you already use Feedburner to create e-mail lists and are considering changing your e-mail marketing tool to Aweber, then read on to learn about the process.
Retain your Feed burner account and don’t migrate subscribers:
While considering making the switch, it is quite obvious that you might want to migrate your user list to Aweber. But it is not preferable to do so, as migrating will not stop your Feedburner subscribers from receiving your e-mail newsletters and they will end up receiving e-mails twice. Migrating also creates problems like double-opt- ins or users receiving repeated e-mails.
Replace your subscriptions with Aweber:
Create an e-mail list on Aweber and use an e-mail subscription plug-in powered by Aweber on your blog. Also, use Aweber to replace all your existing e-mail subscriptions. The process is simple and does not require any technical knowledge.
Announce it on your blog:
Let your readers know that you have decided to make the change and write an announcement post on your blog specifying that you are shifting from Feedburner to Aweber. Ask your readers to subscribe using the Aweber widget. Alternatively, you can also create a page called “Subscribe” and include your subscription form there.
Blogging has transitioned from just a leisure activity to being used professionally to find a target audience and make money. If you are someone who owns a blog just for personal use and does not intend to make any money out of it, then Feedburner is apt for you. If you are a professional blogger and are looking for ways to earn money through your blog then you should get started with creating an e-mail list using Aweber. You can create an Aweber account and start using it on a trial basis by clicking here.
Here are a few tips to help you settle down with after signing up:
- First and foremost, create your e- mail list and include the “Subscribe” option in the sidebar and below the post.
- Create an e-mail follow up for new subscribers by sending them one e-mail each week for three weeks.
- Get more subscribers by creating a PDF file of your top post or write a fresh one.
So if you want to be able to monetize your blog effectively, get started with building a powerful e-mail list and avoid delaying the decision to make the switch as you will regret not doing it earlier.