Wondering what are the reasons for low email open rates? Looking for ways to improve the email open rate?
Over the last decade, many have seen the boom that blogging has experienced. More and more people are waking up to the fact that professional blogging can make a great income (IF you have a strong traffic flow). The thing that isn’t so cut and dry though, is keeping your traffic flow high, but how can this be achieved? Among the numerous ways available to blogger, one of the absolute strongest methods is through your email list. You may think that with all the subscribers you have to your list, the more money you’ll make but unfortunately this isn’t the case. Both the average bloggers and celebrity bloggers have begun to deal with a lot of emails not being opened.
Here are the some of the email marketing mistakes that result in low email open rates
Too Many Images
One of the reasons for low email open rates is having too many images in your email pitch. Forget being fashionable and trying to wow your readers with lots of fancy images and lots of colors. The old adage stays true in this case, ‘less is more’. Text based emails are the best option to go with but you can also pass through with HTML. The point of the matter is, why go through all the trouble of making your email look flashy and visually appealing if no one is going to open them? Images tend to cause red flags for spam and are automatically placed in junk folders since they have been known to irritate the readers. Say what you have to say and send the damn thing!
Just Too Long
200 to 1000 words is classified as an informative post, according to the blogging field and reading one of these articles will take the average reader around 5 to 7 minutes. Yet it still takes the reader a total of 15 minutes to properly understand and process the article itself.
When it comes to your newsletters or emails, you need to update your readers with the bare minimum to get them interested. Try to convince them to read through the email and also try to cover the broad things your blog is talking about. If they want to know more then they will just have to click on your links now, won’t they?
Again, as described above, you need to keep it simple and provide less information. The recommended email length should be 150 to 450 words and only share the highlights, some exclusive content. The intention here should be to grab their attention and get them onto your website.
Too Many Links
Outlined sentences that have no description or explanation as to why they are there will put off any reader, let alone get them to open it up. Spam is a very serious issue and is hated more than anything else in the online world, which is why you need to avoid using a lot of links and avoid the ‘look’. Use as many reasons as you like for your readers to click the only link you provide, but provide one link ONLY. Avoid unopened emails and automatic spam filters by using one link to whatever you think is the most relevant or important to your specific email.
Your Agenda Is Clearly To Make Money
No one likes salespeople and unfortunately that’s what readers will immediately think about you if you blatantly try to sell them something. Programs, courses, and software are all spammed and sent to millions of readers everyday so we (the audience) have become accustomed to avoiding them altogether. Don’t let your email look like sales pitch by offering the readers something for free, or some form of information that is much better than the item or service you are trying to sell them. Let your customers come to you and not the other way round. People who have arrived at your destination freely will be more inclined to spend their money over those who were lured in falsely. Assisting people and offering great content will entice them to spend more too, and help you grow.
Using RSS Blasts
You need to write original and great content that people couldn’t find anywhere else. Using an email blaster from your RSS feed, even though it is a much faster/easier method, should not be used if the intention is to get sales. Opting to write your emails yourself and send them out is the best way to ensure that your email will have a much higher chance of landing in the recipient’s inbox, instead of junk.
Not Enough Helpful Content
This strategy is not just set aside for your blogs alone; your emails need this method to be effective too. The first few seconds are when a reader will decide if they will continue on with your email, or delete it. Shorter is better and you really need to put some of your best information, or a persuasive sentence right there at the start to keep your readers interested. Keep it powerful yet small and you will see your links being clicked much more than before.
This doesn’t mean you have no internet connection (duh) but more in terms of the connection you have between you and your readers. If the audience doesn’t feel like they connect with you or understand you, then you won’t be getting any clicks or full reads. Don’t sell and write like you’re talking to a computer screen but instead try to get a little personal and write as if you are talking to someone face to face. It works much better this way as you can gain their trust, which then gains you money.
If everything has been checked off so far from the list and you are still having trouble with your email open rates, then you might have to accept the fact that you are just boring! Time for a new approach to this whole email thing. Read more sources and find quotes that really stand out for you and your target audience, use some formatting options to lay out your email interestingly (yet within the guidelines above), and try some new things to get them reading. Browse through your own niche and find some interesting ways to do things.
Tips for High Email Quality which in turn will help you improve on the low email open rates
- Read helpful blogs like this.
- Interact with your audience via comments and social media platforms
- Find and listen to certain podcasts.
- Network and speak to professionals in your niche.
- Learn more through educational courses.
- See how your competitors do things and adapt.
Now you’ve been able to avoid both the filter many emails have and the reputation you may have as a ‘scammer’ or ‘spammer’. Many times, even if you aren’t the one, people are often flagged as scammers even though their emails are perfectly fine and it’s just a way of life you’ll have to get used to. Using all of the above will help increase your chances of people actually read your emails and after they realize that your information is extremely helpful, you are likely to see the gains.
We hope this post helped you understand the ways to improve the low email open rates. Good luck!