There are so many marketing strategies out there, and we are involved in a large number of them, but we despise having to create or maintain email lists at times. Some of us have never been that tech savvy, and while for some it is simple enough, for many it takes years of unsuccessful initiatives and learning the ropes. The best option doesn’t come easily (none ever do), and you should always aim to build an organic, genuine targeted direct mailing list instead of just buy some out of the blue.
While a lot of this may seem like common sense to you, others may not feel so confident and it really is the little things which ultimately decide whether your email strategy succeeds. Read on for more information on why you absolutely MUST build an organic and targeted direct mailing list list and a genuine subscriber base.
Better Delivery/Open Rates
Everyone who is successful knows the importance of genuine email lists. It is an obvious comment but the fact is too many marketers ignore this simple fact.
Let’s just put it this way. Who is more likely to open and receive your mail (with gratitude and anticipation, I might add)? Subscribers you have ‘bought’ and don’t know whether they care or not, or genuine people that have joined willingly because they like your content. It’s a no-brainer really.
Cold list can be a complete failure and you will soon realize what you are paying for; nothing. On the flip side of the coin however, those who actually show interest and open the emails are likely to be found to be much more open to visiting your site and purchasing your products or services.
In a nutshell, you want to go with organic targeted email lists due to the simple fact that they actually want to see what you have to offer. It’s the simple economic rule of supply and demand in practice.
Scrounging for Emails/Buying Lists Doesn’t Do the Job
Many of you may engage in scraping for emails every now and then, but that’s either when you’re really desperate or have a niche specific target that you’re aiming for. A suggestion here – Once you compile that data, go through every one and make sure they are interested first. If they are then add them to your subscriber base. Given its monotonous nature, many people don’t enjoy this phase but it certainly is very important if you want to achieve success in email marketing
A targeted organic direct mailing list will ensure that all of your email marketing strategies will be accepted opportunities as opposed to thought of as spam. Your organic subscribers actually want to hear from you and will wait around for your next offering. Paid subscribers will not.
Don’t fall into the trap where your recipients are resentful because they know you used a purchased list and then fail to have any sort of interaction.
True Conversion Rates With Non-Organic Lists Can’t Be Measured
Another reason for using organic direct mailing lists comes in the form of measuring the metrics of your current or previous marketing promotions. You can’t do that with paid lists, and here’s why:
If you were going to sell an e-book dedicated to building a website, would you target the website developers themselves or people LOOKING to develop a website? People who don’t already have the knowledge are more likely to open your mail and get involved.
Here’s how it works:
- You bought an email list from another business that assures it is in your demographic (even though there’s no way to be sure).
- You construct your landing page to convert subscribers.
- You produce an amazing email that is sure to attract everyone who reads it.
- You send the emails out.
- If you don’t receive any responses or subscriptions then how can you tell if it wasn’t your hard work or if it was the wrong audience? Simple answer is you can’t, so get over it.
You can create the best content out there and be an expert in your field. Your landing page can be attractive and professional but yet if none of them are initially interested in what you have to offer, you won’t get jack squat in return traffic. The problem is after many attempts, you may begin to doubt your own skill and become deflated.
Let’s flip it on the other side now and say that you have a genuine, organic email list to work with. You have collected all the emails the right way and everyone who is on your subscriber base (not matter how big or small) is interested in your services. These people want to be informed of what you have to offer, when you have to offer it so you can use the same landing pages and processes you used with the paid list.
This is the moment where you can find out whether your strategies and promotions are working because if you don’t get the required amount of responses, it actually IS your fault. This can be a great thing though because you can use this feedback to tweak and change your performance or promotions. Take action to improve whatever you think the issues may be and don’t be afraid to ask for some outside advice. A fresh pair of eyes always helps.
Achieving A Successful Email List Promotion
With all the points above, no matter how obvious or common they seem, you would find that there is no option but to have an organic email subscriber base. It essentially is the difference between your campaign’s success or doom. Save the time and effort if it’s not going to give you the results you want and opt for building a long and healthy list of people who will support your endeavors.
It may be a longer process but again, anything that is worth having doesn’t come along easily, our fathers were right about that one. Having less people but achieving an opening rate of 50% is much more rewarding than a large, fake list with only a 1% open rate.
You can make your own mind up and decide whether this is all good advice or not, but be rest assured that the time and money spent would have been better off than buying us a round while we spouted, “We told you so.”