AWeber is a direct mail marketing service which helps businesses to stay connected with their existing and potential customers by way of emails, newsletters, auto-responders, follow up and RSS-to-email services and at the time of writing, works for more than 1,20,000 business clients around the globe.
How to create a newsletter on Aweber using RSS Feeds?
This post details how to use AWeber’s RSS-to-email feature to create newsletter updates from your blog posts to send out to your subscribers. Reaching to your subscribers and prospects by email comes across as being personal and quite effective than social media. Users usually opt-in to become subscribers by email, so in a way, they anticipate updates from you. And timely updates in the form of newsletters, usually summing up a month or a week’s worth of blog posts will definitely meet their expectations. And what is a better way than personalizing the updates before you send them out. AWeber’s Blog Broadcast feature will help you do exactly that.
Steps to convert RSS Feeds into a newsletter
For this feature to work, your blog must have the RSS feeds via Feedburner set up.
- Login to your AWeber dashboard and under the Messages tab, click on Blog Broadcast.
- Select Create a Blog Broadcast button on the next page.
- Enter your RSS feed URL for your blog in the first field.
- Personalize: Customise the subject of your RSS feed newsletter by using the subscriber’s name and then the heading of your newsletter. What the feature will do is taking content from your blog and piece it together to make a newsletter template. A lot of templates are available on the top right hand side of the page. You can edit the one you choose for your newsletter according to your blog’s layout and design.
- Schedule the time: This is an important step as you have to set the time of the day you want to send your newsletters out – you can leave it to immediately if you don’t have a specific time in mind.
Bonus Tip – Although, preferably choose to broadcast at a time when your newsletter is most awaited, and has high chances of being opened and clicked on.
- Schedule the trigger: Choose when the broadcast should be sent – after how many blog posts that is. You can also choose to send it on specific days of the month.
Bonus Tip – Select the above number based on how many blogs you post in a day and/or week. If your frequency is daily then choose an appropriate number of posts after which the newsletter is sent. You don’t want the newsletters to be too frequent neither too occasional.
It is beneficial to send an email or newsletter twice a week or less to avoid the reader leaving your mails unread, or worse unsubscribed from. The best bet is to ask your subscribers how many newsletters they would appreciate and read in a week, and set it accordingly.
- Automation: If you want to review each message individually, you can leave the Send Automatically box If you want to send them automatically, select the checkbox.
- Click on Save Blog Broadcast at the bottom of the page thereby completing the setup.
It is preferable to test send the blog broadcast and check its functioning. Another thing you can personalize are the choice of your blog posts that are used to create the newsletter – under the Broadcasts section, choose Blog Broadcast Drafts to view them. You can either send them to the list or delete them as per your liking.
With an impressive newsletter custom-made with these steps, you should be able to connect to your subscribers by way of direct mail regularly without a hitch.