What is MailChimp?
MailChimp is an email marketing service that helps you reach out to your subscribers through mass emails right to their inbox. It is all web browser friendly to work with. This post will explain the benefits of having an email list and guide you on how to create your first MailChimp email subscription list.
Why do you need an email list?
Email is a more direct form of communication, and personal than social media sites. Everyone is logged onto the email, with push notifications enabled, which means there’s a high chance of getting in touch with them on email straight, rather than on social media which is cluttered with distractions and is logged on infrequently. Also, if someone opts in using their email, signing up to receive your updates validates the point that they have a genuine interest in what you have to offer. Additionally, it will be an effective marketing tool for your blog.
Why do you need MailChimp?
Well because MailChimp is one of the leading freemium email marketing services on the block right now. Their offering is really advantageous, especially to the newbie bloggers – free service for up to 2000 subscribers, with a limit of 12,000 emails a month. It has in store appealing designs, and is always updated with new features that really help you work your way to create a compelling and impressive emailing list. To experience the wonders of how email marketing works without shelling a fortune for it, MailChimp is a pretty good option.
How to create and grow a MailChimp Email Subscription List
Create your account
The first step is to simply sign up for a free MailChimp account here (https://login.mailchimp.com/). Once you’ve signed up, you will be redirected to the dashboard and further steps are really self-explanatory – thanks to the interactive design.
Set up your Email List
On your MailChimp dashboard, click ‘Create A List’ button and fill in the information asked – name of your list, reply-to email, reminders on how people got on your list etc. Complete all the mandatories and non-mandatories, wherever necessary, thereby completing your second step.
Personalization and Branding
An optional resource and highly effective & helpful in retaining and adding subscribers, it will definitely benefit you in adding a personal touch to the mass emails, and MailChimp gives a lot of features to supplement that. And with personalization comes branding which will facilitate instant recognition on viewing your email. Branding is extremely crucial for welcome emails, default name and reply-to address.
Import existing contacts/ lists with MailChimp list
Once you have created a list, it is obvious that you would start growing it by adding people and/ or getting your existing subscribers on your MailChimp list. MailChimp supports import from all major service providers like Feedburner, Salesforce, Eventbrite, Zendesk and many more.
Build and design your email sign-up form
If your reader hits the sign up button, that’s proof enough that they want to come back to your blog and receive updates about it.
- Create a sign up form, either by choosing from the existing forms already on MailChimp, or design a new one, as convenient and creative as you can.
- Click on the Lists page, select your list and click on Sign up forms and then General forms.
- Hit the Build it tab and start creating.
- To add more fields than the default three of email address, first name and last, select Add Field tab on the right side of the page.
A lot of forms other than sign up, like subscription confirmation message, unsubscribe etc. can also be made.
To safeguard your form, check the Protect your sign up form with reCAPTCHA box on the Create forms page. A Google reCAPTCHA checkbox that says “I’m not a robot.” will be added your sign up form.
Facts and figures about MailChimp
- MailChimp works well in most web browsers
- You can only add people who have willingly signed up to receive updates from you
- You should have a tangible proof of subscriber request and consent
- MailChimp is a free service till you reach 2000 subscribers in total or send more than 12000 emails in a month.
- If you have multiple lists and there is a same email id in two lists, that will be counted in the tally as two email ids.
Armed with your exceptional email list and personalized sign up forms, you’re well equipped to fire away your emails to your subscribers. Good luck!