How to build an email list? This is a question that many of the newbies ask with regards to email list building. This post covers ways on how to create an email list with an intent to upsell / resell your products and services via email marketing
Email subscriber list is fantastic tool that you should be utilizing to gain a customer base and make some sales. If not, you really are wasting perfect opportunities to bring in some extra capital and what’s worse, it’s free AND dependable so there should be no excuse!
If you can manage to achieve a good email subscriber list efficiently, it should already be indicative of the people who are potentially interested in what you have to offer them.
Yes, initially having to gather and acquire your email database is a monotonous, time-consuming activity that no one is really interesting in maintaining. The reason successful people utilize this is because they understand that the hard work is necessary. The most important aspect of list building is to acquire the list organically with your own efforts. If you buy a list from someone, you can never be sure it is real, or if people are actually interested in your goods. Getting people to join on their own free will is the best way to go, and remember to offer them something for joining. Everyone LOVES free things, wouldn’t you agree?
When thinking about starting an email customer list, try out these 50 tips to start with email list building:
1) Print and offer on the back of your business cards that indicates to the recipients that they will receive an offer for signing up to your list.
2)Every page that potential customers can see should have opt-in forms or some sort of mention to subscribe to your email list. This includes Contact Us and About Us pages too.
3) Add a link in your email signatures that goes out with every personal email as well as business.
4) If you offer printed receipts, have the email subscription offer printed on the back of it. If you use emailed receipts then that’s even better as you can attach the links from there.
5) Bring a notebook, or dedicated ‘Sign Up’ book to all of your meetings, conventions, and events so that people can manually leave their email addresses.
6) Offer different levels of access depending on their birthdays or length of subscription to reward them for being with you. Word of mouth will spread and others will join!
7) If you have any employees working for you, offer a commission for any emails or leads they obtain which process into subscriptions.
8) Take advantage of coupon sites, or other websites, and carry out cross promotions to include your email list offer.
9) When attending said events, functions, conventions, don’t just let your address book sit there lamely. Ask people and instigate emails from potential clients.
10) Ask current customers for any leads and exchange those for discounts given to said client.
11) Find any emails that have bounced back and ask these recipients to sign up once again.
12) Show your opt-in banners and links in other website’s newsletters, and do the same in return.
13) Do your absolute best to make sure that your keywords are on point (as per Google Adwords guides) to bring in as much organic traffic as possible.
14) Use your snail-mail list asking people to subscribe and opt-in to your lists.
15) Have pop-ups appearing informing people to subscribe as they navigate away from the site.
16) Make sure that you allow Forward to a Friend links embedded in all of your emails. This makes it convenient and quick for the recipient to share.
17) Remember to archive all of your newsletters. It is important to let your subscribers know EXACTLY what they’ll be getting. No one likes to be in doubt.
18) Use programs specifically designed to help with email list building, such as BuddyPress (which works in conjunction with WordPress). This enables you to build a genuine community of like-minded subscribers.
19) Ask everyone that calls your business if you can add them to your email list. This actually works really well, most of the time.
20) Stage client business card competitions where cards are left in a box or bowl, and at the heed of a specified time, draw a winner to receive a prize. Always let them know that their details will be used for an email database.
21) Gather as many business cards as possible at related conventions, trade shows and the like to scan and enter into your database. Again you must ask permission before doing so.
22) At stores or shopping malls, leave an email subscription list up on the notice board for people to fill out. You’ll obviously want to put a short description informing passers by of what it actually is.
23) Ask for emails from all your customers receipts and ask if you can enter them into your list.
24) Set up yet another contest but this time make it about creating short 1 minute videos explaining what’s great about your products. You’ll get free testimonials AND you will receive more traffic, and in turn, more subscriptions.
25) Enter email addresses into your smartphone notepad if you don’t have access to anything else.
26) Leave opt-ins via all your deliveries and shipments.
27) Do the same with any shopping bags.
28) Have a space dedicated to entering email addresses on all of your envelopes and forms.
29) When attending any promotional events or talking to promo staff, ask for business cards and ask to enter them in your list.
30) Ask some of your friends, family, work colleagues, or other personal acquaintances to subscribe.
31) Send requests to anyone else who would be involved in this field or benefit from subscribing. Be creative about this!
32) Instead of a gift, offer a free e-book or guide as thanks for subscribing to your list.
33) Offer free sessions or some of your time in return for subscriptions.
34) If you happen to be conducted a survey, the most important information for your list lies in the section labeled ‘Email”.
35) Have an email opt-in form on all of your invoices and dockets.
36) Much the same as your pages, embed the opt-in form onto your WordPress site.
37) Let your customers know that if they buy a product and say something about it on Foursquare from their smartphone, they are entitled to a future monthly discount.
38) Every time you answer a comment or question through other blogs, social media, and forums, leave your signature link directed customers to your opt-in forms.
39) Try to avoid asking for a large amount of information for your sign ups as it will turn them away. Instead, always make sure that your opt-in forms and pages are visually appealing, easy to use and clearly states the benefits of joining your list.
40) Use YouTube to your advantage by creating a video for your company, and then adding annotations or links into the video for people to visit. You can also add them to certain playlists, link them to your Google+ page and so much more!
41) Make sure that every email (even invoices and order information etc.) all have opt-in links somewhere the client can see.
42) Conduct surveys with your current subscribers to find out what they like, what they don’t, and how you can use this information to create better email links and opt-in forms.
43) From just $13 a month, you can utilize Facebook’s Rafflecopter tool to grab email addresses on autopilot. You don’t have to worry about the in between!
44) From just $40 a month (for small businesses), you can utilize the online coupon code tool Justuno which automatically gives your customers coupon codes if they purchase some of your products.
45) From just $2 a day, take advantage of the online tool Binkd, which nabs customer email addresses after they have tweeted about your specific product or brand. Once this is done, simply pick a ‘winner’ to reward.
46) Another online tool called Woobox allows you to organize Facebook quizzes, which then gets shared on users’ timeline. You then acquire all of their emails through this and select a ‘winner’ to reward. The only problem is it can be quite expensive, from $49 to $99 a month.
47) Include calls to action on any and all your products and services. This could be anything such as Pinterest, e-books, videos, guides, coupons/codes, training seminars, webinars, checklists, and more!
48) The best way to keep a fresh email list and know that customers actually want to be part of it is to provide emails and a new opt-in form, where anyone who has not re-subscribed within the month is to be deleted off your list. This may seem against your best interests but it is better to have people who are really there for a reason and actually like your products/services.
49) Use LinkedIn to your advantage and posts links via that platform.
50) Cross market, cross promote, and collaborate with like minded individuals and companies. You can gain both audiences, for a low cost, and you just secured more advertising for both companies. It’s a win-win-win.
After trying out these tips for email list building, the main thing that you must remember is that building reputable email lists will take you quite some time. It is not a sprint, but rather more of a marathon.