Take a look at every marketing article and ask any marketer online this easy question. What is the main source that generates the most interest in your brand. The answer will ALWAYS be email. By utilizing email lists you can craft a strong reputation as an expert or professional in your chosen field. In turn, this makes people listen to you and want to purchase your services or products. You starting to see the point here?
Email marketing has two sides to it; it can either make your business, or it can break it. If you can be creative and genuine, while still retaining a good amount of professionalism, you can create revenue through the roof, and keep your audience interested at the same time.
How to achieve good open rate with an email blast?
The first tip that you need to know is that in order to write successful and inviting emails, you need to put yourself in the user’s shoes. Ask yourself things such as:
- Does it connect with me at any level?
- Does it add anything to my life or can I gain from it?
- How does this help me complete my tasks?
There are many people who have had bad experiences with spammers, junk mail, and scammers, but if you look at the research, email marketing has been (and will continue to be) the most important method of content marketing that you will ever have. Even though there is a high rate you could get done in by scammers, there are even more great people out there looking to build something and share it with the world. All it takes is a few, little emails.
I also thought to myself, if I can deal with a bunch of spam in my folders, why wouldn’t anyone else, in the hopes of finding something they actually like and have been waiting for? Think about your own experiences with spam. Does it actually stop you from sorting through your inbox? Don’t think so.
Why Do People Use Email?
A few reasons really:
- To stay in contact with friends or business associates
- Keep up to date with their local network and websites
- Receive notifications and reminders
“A survey conducted by Harris Interactive found that people actually like emails based on previous shopping behaviors and preferences. In fact, 81% of US digital shoppers surveyed said they were at least somewhat likely to make additional purchases, either online or in a store, as a result of targeted emails” –Business2Community
The main theme that we can deduce from the reasons above is that email is used to stay networked and being available for communication most of the time. Social media is great for this, but you can’t exactly have a personal experience with everyone commenting on your updates. Emails retain that personal feeling and allow you to interact privately with your interests.
Using emails is the key to everyone’s heart and you can turn some small groups of viewers into a huge fan base drooling in anticipation for your next piece of content. Just try not to disappoint them and make your emails look too pressured or spammed out, no one likes that.
Anything Else To Avoid?
Stick to what you know, and what you promised your audience initially. Wailing on about the injustices of the world won’t sit well with a men’s health blog. If you include things that are personal to you then that is okay but you HAVE to make sure it is relevant to the email, and in context.
You should also try to be concise and to the point with your emails. No one likes having a large letter to read through, especially with the little time we have to spare. You want to connect with your readers as fast as possible, before they have the time to realize they should be doing something else.
The last thing you should keep in mind is to avoid using no reply email addresses. Why the hell would someone let you email them but be unable to email you back? What kind of relationship is that? Basically you’re giving off a scamming vibe and what’s more, you’re cutting yourself off from engaging directly with your audience. Whoever came up with these emails should be hanged.
GMail’s New System- What You Should Know
Gmail has implemented some changes that have drastically affected the chances of your emails being opened, even if the subscriber WANTS your newsletters. Suffice to say that ultimately, GMail decides whether your email ends up in the Promotions (Junk) folder, or the primary inbox where most people open everything. You could hope that most of your audience doesn’t use Gmail and you could be okay if it wasn’t for the fact that GMail is quickly becoming the most popular email system to use, so don’t bet on it.
Anything I Can Do To Combat This?
If you read through GMail’s polices and procedures, you can increase the chances of your emails ending up in their Primary folder. If the email included a header, the chances are it will be sent directly to Promotions. On the other hand, if the email had no header, it may end up in the Primary folder
The reason for this process could be because emails that contain headers are usually from companies, thus GMail thinks they are Promotional material. They think that this email will already be trying to sell you something, so it’s not vital.
Even if your email is full of marketing approaches and tacky sales pitches it stands a better chance of ending up in the Primary folder without a header than in Promotions. Still, don’t take the chance and just be you, without the header. Here are some other suggestions to follow, as GMail soon switches on to your practice:
- Type out an awesome subject line.
- Supply your readers with even better content, with a few calls to action.
- Email at a consistent frequency, at least monthly.
- Make emails more personal by including your reader’s first names and other details to prove your relationship to them.
- Spare the images and try to keep the links down to 1 or 2 at the most.
Follow the steps outlined above and you will come one steps closer towards succeeding in email writing and seeing a rise in your revenue, traffic and open rate for your email blasts!